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DJ AM Returns with a Rolex to Celebrate Life and Spin for Jay-Z

DJ AM\'s Burnt RolexDJ AM Spinning With A RolexKnown for wearing a Rolex while spinning records in the hottest clubs and venues in the world, DJ AM (Adam Goldstein) remains loyal to the wristwatch the stars. After DJ AM put up a picture of his burned vintage Rolex watch after the plane crash he miraculously survived with Travis Barker of Blink 182, the rumor on the web was that he was disillusioned with Rolex. This rumor has been shown to be false from two key perspectives: first, DJ AM simply wanted to show how bad the fiery crash had been by showing the damage to the Rolex he was wearing. Second, in his comeback performance with Jay-Z, DJ AM was seen wearing a Rolex Datejust. (more…)

Posted by John Lavitt on November 28th, 2008 and filed under Pop Culture | No Comments »

Did Super Agent Ari Emanuel Give Orlando Bloom his Rolex Datejust?

Rolex DatejustOrlando BloomAri EmanuelThere is a rumor flying across Hollywood that Endeavor’s Ari Emanuel played against the grain of his tough-as-nails reputation in a moment of extreme generosity and gave his $10,000 Rolex watch to rising star Orlando Bloom after the actor admired it. Was Ari Emanuel trying to steal Bloom away from agent Kevin Huvane at CAA? Did this classic moment between an agent and an actor actually happen or is it just more Hollywood hot air? (more…)

Posted by John Lavitt on November 26th, 2008 and filed under Pop Culture | No Comments »

Paris Hilton Chooses Rolex Over Her Personal Line Of Watches

Instead of promoting her own line of expensive wristwatches, Paris Hilton chooses to wear a Rolex wristwatch from her extensive Rolex collection. Together with watchmaker Pascal Savoy, Paris Hilton introduced a jeweled watch line at the Baselwood 2007 fair. Although she took initial photos wearing her watches, Paris refuses to wear the wristwatches out on the town. Whether the town is Hollywood or New York, Paris announced that she prefers wearing a classic timepiece like a Rolex. She would never abandon her Ladies’ Rolex. (more…)

Posted by John Lavitt on November 24th, 2008 and filed under Pop Culture | 1 Comment »

Rolex Watches now given to College Football Players at the University of Florida, University of Missouri, and University of Oregon

Rolex:  The BCS College football rankings are quickly gaining mainstream media attention, so much so that the NCAA now allows Rolex watches to be given to Heisman Trophy contenders such as Tim Tebow of the University of Florida, Chase Daniel at the University of Missouri, and Dennis Dixon at the University of Oregon. (more…)

Posted by John Lavitt on November 17th, 2008 and filed under Pop Culture | No Comments »

Daniel Craig wears a Rolex to Honor the Legacy of James Bond.

Daniel Craig chooses to wear a Rolex Submariner 6358, even to interviews for the new Bond film Quantum of Solace. When playing James Bond in the film, however, Daniel Craig wears an Omega. Now what exactly is going on here? (more…)

Posted by John Lavitt on November 14th, 2008 and filed under Pop Culture | 4 Comments »

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