Like the rising sun that dispels shadows and brings with a sense of surging hope, Rolex the world celebrated watch manufacturing company led the world of motorsports racing in America to a new beginning. Collaborating with the organizations in the United States, Rolex co-created the famed Grand-Am Rolex Sports Car Series that brings together some of the best racers in the world. Known for its high level of competitiveness and challenges, the 12 races that form a part of the Rolex Series have all witnessed the rise of many competent race car drivers and the ascent of many teams.

Veteran race car driver recognized for his expert comprehension of the circuit, Andy Lally is all set to make an effort to qualify for Sprint Cup Series race that is going to be held at the Watkins Glen circuit on the 9^th of August. Respected by competitors and spectators for an unmatched level of performance and determined action, Andy Lally has a list of tremendous accomplishments to his name. Three-time winner of the Rolex Championships varied classes that include the GT in 2006, the SGS in 2004 and the SRPII in 2001, Andy Lally was also involved with the GT class outperformed all the others to win the Rolex 24 Hour in February this year.

Born in Northport, New York in 1975, Andy Lally is regarded as a champion with an extensive knowledge of road racing. Commencing his racing career with karting, Andy Lally won 2 WKA National Gold Cup Championships before getting into sports car racing in 1983 in the SCAA regional tournaments. Claiming the USF2000 Rookie of the Year award in the very first year of his professional racing career, Andy Lally had certainly set the tone for the astounding skills and accomplishments that were to follow. Temporarily driving the #7 Chevrolet for TRG Motorsports in the NASCAR Craftsman Truck Series, Andy Lally is a formidable racer in the motorsports industry. Currently holding the record for the most number of top 3 and top 5 finishes, he is tied for second position with 19 victories in the series. Apart from the tremendous number of accomplishments already attained, Andy Lally also holds the record for the most number of consecutive Grand Am Rolex season participations with at least one victory from the years 2004 to 2009. This remarkable champion represents a different breed of champions becoming the first driver in the history of Rolex Series to start off the season armed with a win at every single track that plays host to the Rolex races.

Currently driving the No. 67 Porsche in the Rolex GT Series, Andy Lally has been able to perform consistently all the racing tournaments indicating that this prodigious racer is bent on re-shaping the way racing has been perceived. From the race tracks of the karting arena to the Rolex Series and the NASCAR, Andy Lally has been able to give a commendable number of performances for his team. Hoping to clinch the top spot for TRG Motorsports, Andy Lally will be driving the second car for the team at the Sprint Cup Series race.

Enthused fans all over the world will be anxiously waiting for the crowning of their champion, Andy Lally at the Sprint Series.

The changing fortunes of the Grand-AM Rolex Sports Car Series can probably be credited to the steadfast support of Rolex. The celebrated Swiss Brand, Rolex has played a pivotal role in molding the Grand-AM Rolex Sports Car Series into a world class event. The Rolex Series has become equated with the best racing tournaments in the world. Enabling the drivers to reach for perfection, the coveted Rolex Series is an arena that witnesses some of the most spectacular driving skills in the history of motor sports racing. Every year the spectators line the stands of the Grand-Am Rolex Series waiting anxiously for the champions to roar past in an awesome display of skill. Branching out into all spheres of the media world, the Grand-Am not only receives extensive media coverage but had to launch its own medium for interacting with the increasing number of fans.

The surging popularity of the Rolex Series and the exceeding number of enthusiastic fans has driven the organizing committees to venture out into newer avenues. Right from webcasts to television programs and radio shows the Grand-Am committee is ensuring that the spectators have added opportunities to interact with their favorite racers and learn about other aspects of the series. The Grand-Am Weekly radio show and webcasts feature champion racers who partake in enhancing the fan experience. The most interesting aspect of the Grand-Am Weekly radio show is that it allows the skilled racers to interact directly with the fans and answer their queries regarding every aspect of this eminent sport racing tournament.

This year the champion drivers of the Grand-Am Rolex Series Daytona Prototype Burt Frisselle and Brian Frisselle will together feature on the Grand-Am Weekly radio show and webcast along with Acxiom GT champion Kelly Collins. Driving the No. 10 SunTrust Racing Ford Dallara along with team mate Max Angelelli, Brian Frisselle is one of the most well respected racers of the Rolex Series and has many spectacular finishes to his credit. While, Burt Frisselle the rising star in the Rolex Series championships replaced his elder brother, Brian Frisselle to become a part of the AIM Autosport team. Representing the AIM Autosport team that currently stands at the sixth place in the series, Burt Frisselle along with team member Wilkins has three top-five finishes to his name. The other member of the Grand-Am Weekly radio show, Kelly Collins along with team mate Paul Edwards currently stands at the number two spot on the GT standings with five podium finishes to his name.

The highly capable race car drivers that will feature on the radio show ensure that every single fan is allowed to better comprehend the scope and range of the Grand-Am Rolex Series along with the finer aspects of motor sport racing. The extremely interactive radio show gives a better insight into the challenges faced by the drivers while racing along with the requisites that are required to becoming a champion racer. Hitting the air waves every Tuesday the radio show is a rare window into the elements and aspects that form the core of the Grand-Am Rolex Series.

Determined to change the fortunes of sailing as a spot, Rolex has had a long standing relation with sailing al over the world. Forging a bond with US Sailing, Rolex aids this illustrious body in creating sailing events all across America. The New York Yacht Club has enjoyed the unwavering support of Rolex for a long time now. During this period the New York Yacht Club in association with Rolex has held a number of regatta challenges that illustrate the heritage and the glory of this historical association.

The most eminent and celebrated challenge of the New York Yacht Club is the Invitational Cup that is slated to begin on 15^th of September this year. A total of nineteen teams representing fourteen different nations will be competing at the revered Invitational Cup. Amidst the illustrious teams that will be competing at this years event are two teams that will be representing the New York Yacht Club and the St. Francis Yacht Club of California. Regarded as an institution, the New York Yacht Club is probably the oldest yacht club in the United States. With such a tremendous history to its name representing this eminent club at the Invitational Cup is a great honor for sailors.

Held over a period of four days, the New York Yacht Club Invitational Cup has teams competing on the NYYC Swan 42s. Onboard the vessels the maximum crew that is allowed is 11 people who have to be a citizen of that particular country. The New York Yacht Club Invitational Cup is proud tradition in the sport of regatta and has been recognized as the proving ground for sailors everywhere. The rich heritage of this cup is one of the alluring aspects of this challenge. To compete in such a prestigious challenge is not only a great opportunity for sailors but also an immense honor. The team that is selected to represent the New York Yacht Club is determined on the basis of their performances in the matches that lead up to the Invitational Cup. This year Phil and Wendy Lotz from New Canaan onboard their vessel called Arethusa grasped the position of representing the club. After beating all the other rivals in an elimination series that comprised two regattas namely the NYYC Annual Regatta presented by Rolex, that was held from the 12^th to the 14^th of June and the Swan 42 National Championship that was held from the 16^th to the 19^th of July.

Beating out Andrew Fisher onboard the Bandit that was in the lead in the first race Phil and Wendy Lotz clinched the spot of participating on behalf of the club at the Invitational Cup. Even though a total of 20 boats were in competition for the spot Andrew Fisher’s team along with two other teams namely David K. Elwell Jr.’s team onboard the Conspiracy and Paul Zabetakis’s team with their boat called Impetuous that posed a threat to the Phil and Wendy Lotz team.

The close contested battle finally came to a close and saw a tremendous display of talent and technique. The New York Yacht Club team will be vying to bring home the trophy of the Invitational Cup and will be up against some of the best teams from around the world. As the Invitational Cup comes closer the anticipation to crown the champion is surging steadily.

Celebrating attainment and the will to go beyond the ordinary, Rolex the world leader in manufacturing the finest watches has always believed that the capacity for greatness is present in every individual. In an effort to give action a direction, Rolex partners many eminent organizations like the American Junior Golf Association. Now in the third decade of its partnership with the AJGA, Rolex has helped it create a revolution in the world of golf. The primary aim of the golfing events of held by the AJGA is to help in the evolution of the young golfers while also granting them scholarships for their overall development. As the annual tournament for the AJGA came around the most excellent course that could play host to the illustrious annual tournament was the Flossmoor Country Club.

Bejeweled with a rich history and tremendous heritage, the Flossmoor Country Club was created 110 years ago. As one of the oldest golfing clubs around the Flossmoor Country Club was witness to the victory of Chick Evans in the national tournament that was held in 1909, the PGA Championship held in 1920 along with the U.S. Amateur Open that was held in 1923 when Max Marston had triumphed over Bobby Jones and Francis Ouimet. The last major event that was held at this historical golf course was the Women’s Western Amateur, way back in 2000. The Flossmoor Country Club has been renovated recently and offers added features for better functioning.

Chosen by the AJGA to hold the annual tournament for 2009, the Flossmoor Country Club is a layout of 6,984-yards that is dotted with challenging situations. At this year’s edition of the AJGA annual tournament the talented young golfer Banchalee Theinthong from Bangkok triumphed over Ashley Armstrong of Flossmoor Illinois. Beating Ashley Armstrong in a three-hole playoff, Banchalee Theinthong claimed her title of the AJGA tournament. Posting a total score of 8-over-par 227 points, Banchalee Theinthong beat all the other rival girl golfers to claim her first victory.

This debutant player was competing in America for the first time and even though some of the players had a home advantage, Banchalee Theinthong focused on her game and clinched the title for the annual tournament. Securing the second place was Ashley Armstrong finished the game at 8-over-par 227 while Alyssa Elliott from Madison, Wisconsin secured the third place with a total score of 16-over-par 235. The riveting finish to the annual tournament enthralled the spectators who seemed to be stunned by the improved level of game play.

The win at the AJGA tournaments is eagerly sought after as the aspect of becoming a part of the illustrious golfers who have graduated from AJGA to participate in professional tournaments is immensely alluring. The list of prolific golfers who have attended the AJGA tournaments includes Tiger Woods, Phil Mickelson, Jim Furyk, Stewart Cink, Davis Love III, Cristie Kerr, Pat Hurst, Paula Creamer, Brittany Lincicome, Morgan Pressel and Julieta Granada.

The AJGA tournaments not only provide added opportunity for improving the game of golf but also grant the young golfers college golf scholarships on the basis of their performance.

Rolex is proud to support the AJGA and its activities in ensuring that the world gets a whole lot of incredibly talented golfers.

A sea of people crowds the stands to witness the blazing wheels that roar ahead in a battle to the finish at the Porsche 250. As a part of the illustrious Grand-Am Rolex Sports Car Series presented by Rolex, the Porsche 250 is one of the most significant driving challenges in America. Bearing the conspicuous elements of the Rolex brand the Porsche 250 is a stage for showcasing spectacular talent. As the principal partner for the Grand-Am Rolex Sports Car Series, Rolex ensures that every single race of this tournament evolves into a world class racing challenge.

The 2009 version of the Porsche 250 turned out into a major spectacle with all competing racers striving to gain the lead. The tremendous level of skill was evident by the sheer competition in the racing circuit. The Barber Motorsports Park transformed into an arena of champions on the 19^th of July this year as skilled racers revved their engines at the starting line. Like the other races of the Rolex Series, the Porsche 250 is also credited with some remarkable performances. Braving every odd and surmounting over every challenge determined racers push every boundary to attain the heights of perfection.

This year turned out to even more riveting with the highest number of photo finish ends in the history of the sport. Every team was out to clinch the top honors and in this process they triumphed over a variety of hindrances. The Spirit of Daytona team from Birmingham has been performing increasingly well at every single race. Slowly taking on the form of a formidable racing team the Spirit of Daytona team represented by drivers Antonio Garcia and Buddy Rice clinched its best finish for Daytona Prototype in the history of the team. On Sunday the Barber Motorsports Park bore witness to the remarkable driving skills of Antonio Garcia and Buddy Rice who finished at the fourth place in the Porsche 250 presented by Legacy Credit Union on their No. 09 Porsche V8-powered Coyote car.

Even though the Coyote car did not have the cutting edge features that were onboard some of the cars of the rivals and utilized an old Coyote chassis, the talented racers Antonio Garcia and Buddy Rice pushed the car to perform and stayed above most of the other racers. Winners of the Rolex 24 at Daytona, the duo representing the Spirit of Daytona adapted to employ the machine’s capacity in several low grip situations.

The Porsche powered car from the stables of the Spirit of Daytona team achieved the best finish that any Porsche-powered Daytona Prototype had ever attained. At one point early during the race Antonio Garcia who was on the fifth place on the grid moved up to the second position before handing over the car to team mate Buddy Rice. The Arizonian native Buddy Rice maintained the lead of the car at number four. Learning from the competition and the circuit Buddy Rice swiftly adapted to the requirements of the race.

The incredible finish by the Spirit of Daytona team clearly indicated that the aspects of determination and focus played a pivotal role in achieving perfection. Rolex has actively supported events like the Rolex Grand-Am Series only due to the fact that they allow individuals to discover and understand the values of will, persistence and labor.