The Ladies Professional Golfing Association (LPGA) announced Rolex as this yearâ€™s winner of the LPGAâ€™s Commissionerâ€™s award for its role in the development of womenâ€™s golf. The award was present by LPGA Commissioner Mike Whan, in a glittering ceremony, graced by golfing greats, dignitaries, celebrities, partners and officials.
The Commissionerâ€™s award recognizes contributions made by people and organizations in the development of the womenâ€™s game, and whose association with the game has been characterized by remarkable poise and dignity. Rolex Watches has contributed to the game immensely over the period of thirty years, and has played a major part in taking the game one step further.Â The other recipients of the Commissionerâ€™s award include Karsten and Lousie Solheim, Jamie Farr, the LPGA founders and Herb Lotman and Frank Quinn.
Speaking at the ceremony, Commissioner Mike Whan said that they were glad to have the unwavering support of Rolex over all these years.Â Â According to him, Rolex Watches sets the standard for matchless efficiency and functionality and their association with the LPGA was good for the game.Â He also said that the LPGA was committed to furthering the association for many more years.
Rolex has been associated with the womenâ€™s game since the last thirty years and has played a crucial role in the development of golfing legends like Annika Sorenstam and Lorena Ochoa. The game of golf involves precision shot making and perseverance in the face of adversity. Champions golfers like Annika Sorenstam had the ability to remain cool under pressure. This ability to take on the vicissitudes of the game head on separated her from the journeymen golfers who tend to crumble under pressure. Rolex Watches captures this very essence of a champion golfer in its collection of wristwatches and timepieces. Each wristwatch is exquisitely crafted and featuring unmatched functionality and elegance.
Rolex, the Official Timepiece of the LPGA, has partnered the game of golf for the last 30 years. It has also played a vital role in the development of young talent; so necessary to take the game forward. Some of its initiatives include the Rolex Player of the Year Award, the Louise Suggs Rolex Rookie of the Year award, the Ellen Griffin Rolex Award and the Rolex First-Time Winner award.
Jean-Noel Bioul, Rolex SA, said the award was high honor for Rolex as it had a lot of respect for the LPGA and its achievement on and off the golf course. According to him, Rolex took pride in its association with the LPGA tour and looked forward to many more years with the womenâ€™s tour.Â As of now, Rolex supports five major womenâ€™s professional golf tour including the Ladies Professional Golfing Association (LPGA), Ladies European Tour (LET), Korea Ladies Professional Golfing Association (KLPGA), Australian Ladies Professional Golf (ALPGA) as well as the Ladies Golf Union (LGU).