It was not before 2003 that drivers thought of taking any risk in a race as important as the Rolex Series. It was a huge gamble to introduce a new care in the race till the year. But soon a change was felt and four years later bringing in brand-new kind of race cars to the Rolex events became a trend. The risk paid-off really well and once someone took the initiative the rest followed. Rolex Series fields this year have been full everywhere except the Daytona 24 and the premier class.
Heavy loans were extended to anyone and everyone but the financial bubble soon burst. Where banks were giving hefty loans to almost anyone that they thought had the capacity to pay, credit card lenders were issuing gaudy spending limits to every other person. No sport suffered more losses than the Grand-Am Rolex Series once the financial conditions came into picture. But one event that saved its face was the Daytona 24. Amidst dropping car counts and downsizing teams, Daytona 24 is an event that has been able to draw a massive field.
cott Pruett has a lot to say about Daytona 24. â€œI see it making a lot of progress. We are seeing a lot of car manufacturers looking at getting back into sports, not just looking at it but taking those next steps.â€ He explains, â€œNow, this is one of those things that takes a couple of years to gear up, and when you look at where you want to go racing, thereâ€™s always really only two series that you want to do that. And if you want to look at where you get your best bang for your buck, and most certainly where the budget is realistic, not out of this world, I think Grandâ€“Am is a perfect place.â€
Despite the financial worries that brand-new car purchases are giving to the event, the Rolex Grand-Am event is building a backup. Ryan Dalziel who tied for the second place in the championship thinks, â€œthe new cars, although maybe there was some skepticism at the time about bringing in a new chassis or new body work, I think it was the smartest thing they did.â€ He also added, â€œThe Grandâ€“Am cars, they were starting to look outdated. They had to become current and I think that it really did, much like Formula 1 has done this year, has just thrown a curveball to everybody. And the multiple different winners; itâ€™s amazing, Ganassi, weâ€™re five, six races in, and they only got their first victory.â€
Looking at the current scenario it is clear that in order to coax more owners to join the series more sponsorships will be required for funding as well as advertising. The sponsorships will also help spread the Rolex Series beyond channel SPEED. The Rolex Series at present does not get as much crowd or viewership as does a NASCAR. And, the highest attendance for the Rolex event is witnessed only when it is tied with the Sprint Cup, IndyCar or Nationwide series. Things need to change now. The Rolex Series needs to go completely independent.