The Rolex watches have been counted amongst the trendiest and the most luxurious of time-pieces. It is the first name that comes to mind when talking about time-pieces that have been able to create a niche for themselves. What made the Rolex stand-out? What made it a leader? We all agree that Rolex watches have always changed their face with the revolutionizing demand. They have never stood still in time and have focused on being forward-thinking. The futuristic outlook of these watches is the biggest factor in making them a branch as successful as it is today.

The new Oyster Perpetual Datejust II watches presented by Rolex are a tribute to the “forever classic” spirit of the Rolex watches. These watches are the reinterpretation of the classic Rolex. Being presented in a version entirely carved in steel and with the smooth bezel, the new Oyster Perpetual Rolex watches exert a bold and lively look. Even though the new Oyster Perpetual Rolex Datejust II watches have been conceptualized as a reinterpretation of the classic Rolex, they understand the current demands and have incorporated each and every aspect that will sell today.

A smooth and shimmering body of steel exudes strength of an “unbreakable”. It is the 904L steel that gives these watches the durability. The Rolex Oyster Perpetual Datejust II watches, carved in steel as solid as the 904L have are absolutely tough. Also, the 904L steel, which is generally used in industrial materials, gives the Rolex Datejust II watches a long life. The material is absolutely resistant against corrosion adding to the quality of the watches.

Another factor that adds to the worth of the Rolex Oyster Perpetual Datejust II watches is the comfort and elegance that they owe to the Oyster bracelet. The rapid extension system that increases and decreases the bracelet length as per the convenience of the wearer, adds to comfort in any circumstances.

How do we distinguish between the Datejust II that was and the one that is? True, that the new Datejust II watches are a reinterpretation of the classic Rolex. However, reinterpretation is no where near to replication. Made out of a glistening steel body, these watches are designed for the men of today. These watches are not subtle yet sophisticated. Above all, they stand out.

The persona of the Rolex new Oyster Perpetual Datejust II watches is very much like the style of F. Gary Gray. The American music video and film director has a unique sense of art. His creativity is classic in every sense, yet matches the rhythm of the time. Gray began his career in the year 1989. Having worked for over two decades his works have become extremely refined. And, his directions carry the essence of every genre. Gray directed his first film at the age of 24. He is the director of “Friday, Set It Off” and “The Negotiator”. He also remade “The Italian Job”. Some of his best works include “A Man Apart”, “Be Cool” and “Law Abiding Citizen”.

With Sebastien Bourdais and Alex Popow emerging victorious in the GRAND-AM Rolex Sports Car Series, the Brickyard Grand Prix, it is the first North American Endurance Championship (NAEC) title that Starworks Motorsports has won. The duo survived tough times in the Brickyard Grand Prix and stood victorious at the Indianapolis Motor Speedway. Bourdais, was driving the anchor leg and pulled away on the final restart on the 2.534-mile Indy road course. He was driving in the No. 2 Soloson Ford/Riley to bag the Daytona Prorotype division’s first NAE Championship. This year’s Rolex Car Series races have been one of the greatest ever. Starworks winning the Rolex Championship has been like a dream come true for the team members.

Popow said, “It’s amazing, sitting here in first place at the Brickyard — it’s like a dream come true. This is something I’ve been chasing all year.” The year 2012 has been of much importance to the Starworks team. For Starworks it has been a year of achievements and accomplishments. The Brickyard victory was the last feather in the hat for the Starworks team. The team had won in the endurance test at Sebbring and Le Mans. It had also finished second in the season-opening Rolex 24 at Daytona.

The Indianapolis 500 expert, Scott Pruett, along with team mate Memo Rojas finished second in the No.1 TELMEX BMW Riley. Pruett has shown fantastic spirit throughout the competition. “I think this hat says it all: Super Weekend,” Pruett said. “I think most everything took place — it rained, we had a tore-up race car — but we managed to scratch back and finish second.”The third to finish are Max Angelelli and Ricky Taylor. The team bagged the third spot driving in the No. 10 SunTrust Racing Corvette fielded by Wayne Taylor Racing of nearby Brownsburg, Ind.

The event was not a smooth ride with racers bumping into each other, exuding a strong sense of competition and that too an aggressive one. There were three caution periods after the lead was taken by Bourdais. However, the experienced and intelligent racer was able to pull away on restart each time. The amount of aggression and heat shown by the racers in the wild race, which featured 13 lead changes, was slowed nine times by caution. There was fender-banging action, which increased manifold due to the heavy rain that was witnessed twice. The rain made the conditions all the more difficult. Within a three hour event the rains poured twice, adding difficulty and trickiness to the track conditions.

Juan Pablo Montoya and Scott Dixon, who were driving in the No.1 Chevron BMW/Riley Ganassi, created controversy with his driving stint, bumping into Joajo Barbosa and then into Ryan Dalziel. Andy Lally and John Potter finished fifth overall.” Just amazing. We just won Indy,” said Lally, who was the last season’s NASCAR Sprint Cup Series Rookie of the Year. He added, “I’ve said it 60 times since we took the checkered flag, but it was such a hard-fought battle all day long with those guys.”

There is a certain air about the Rolex Sky-Dweller watches that is known only to those who have been lucky at a point of time to have caught a glimpse of this watch. And, those who own it would know how it feels to have a companion in form of a watch. The Rolex Sky-Dweller watches are for those who travel the world. These are the first of the Rolex watches to come with two time zones as well as an annual calendar.

It is surprising to find out how despite having so many features, the Rolex Sky Dweller watches manage o look perfectly tidy. There is complete clarity of time as well as dates that have been displayed on the dial of these watches. The local time on the watch is displayed via the center hands whereas the chosen reference time is displayed by the rotating disc, which is visible on the dial. The date is displayed under the Cyclops lens at the 3 o’ clock mark. For easy reading the month is not displaced at the same place where the date is marked. Instead it is displayed by the means of 12 discreet apertures circling on the dial. The Rolex Sky-Dweller watches are one of a kind watches that promise easy as well as rapid setting of local and reference time on the watch.  This is possible because of the innovative interface between the bezel and movement. The Rolex rotatable Ring Command bezel is the USP of these watches. It is the feature that allows the global traveler to select the individual functions very easily. The rotatable ring command helps the user swiftly adjust each function that he requires to be displayed on the watch. The winding crown helps adjust each function in both directions.

The revolutionary annual calendar is another interesting feature of the Rolex Sky-Dweller watches. It is inspired by the Saros, which is an astronomical phenomenon. The calendar differentiates between 30 days and 31 days months, which mean complete accuracy of time. The calendar requires only one adjustment and that is in the case of February, when there are only 28 or 29 nine days in a month.

The sky-dweller watches have a cosmopolitan appeal about them. These watches are different in their look and feel. And, functionally qualify as exceptionally qualitative watches. Billy Crystal is a good comparison for the Rolex Sky-Dweller watches. The American actor who also happens to be a writer, a producer, comedian and director, gained prominence in the year 1970. Today he is one of the most admired and renowned American celebrity, around the world. In the year 1970, Crystal got famous for playing the role of “Jodie Dallas” on ABC sitcom “Soap”. The 80’s and 90’s are the yeas when Crystal got into movies. “When Harry Met Sally” is one of his most remembered and applauded movies. Apart from that “America’s Sweethearts”, “Planet Sheen” and “The Muppets” have been some of the other that he has been appreciated for.

The Rolex watches are undoubtedly the most in vogue of luxury watches amongst all. Brand Rolex is enough to tell what a watch would really be like. But why is it that Rolex is such a hit amongst those who like to possess a classy watch? Maybe it’s the rich history of these watches that makes them so famous. Or, maybe it’s the undying style statement that a Rolex makes. The Rolex Datejust Lady 31 watches are amongst those watches in the Rolex collection that make a statement on all occasions. The look of these watches is such that you can wear them anywhere at any occasion where you need to make an impression.

The daring contrasts of materials that have been used in the Rolex Date just Lady 31 watches give them a bold and influential persona. The colors and motifs that have been used in the intermediate 31 mm size watch lend the right feel to it. The model set in Rolesor shades, belonging to the Rolex Datejust Lady 31 collection is a hue that indicates that these watches are one of the most prestigious watches in the entire Rolex collection. Rolesor is basically the name given to the combination of robust steel and dazzling Everose gold. A Rolesor hue symbolizes the power of beauty. Where the dazzling gold represents charm and appeal, the robust steel indicates power. The Rolex watch-makers have also presented the Rolex Date just Lady 31 watches in the ever-charming Everose gold. The chocolate-colored dial in the Everose gold variant in Rolex Date just Lady 31 watches gives these watches a surprisingly seductive charm. The dial is also the perfect setting for the Roman numeral hour markers with the hour-marker at six being the main attraction of the watch. The Everose gold and chocolate hues in combination exude a fresh youthfulness. The watches are also presented in rhodium, champagne and pink dials, which has been festooned with pretty motifs that have been embossed on it using the electroforming technique.

The allure of the Rolex Datejust Lady 31 watches and the irresistible charm of the American actress, Alison Sweeney can be compared in detail. The youthful and attractive Sweeney has a magnetic personality and therefore has been a coveted TV host apart from being an actress. She made her debut at the age of 5, in a Kodak advertisement. A few years later she was offered a role in an episode of “Tales from the Darkside.” “X-files” and “Magical Works of Disney” are some other early works of Sweeney”. It was in the year 1993, that she appeared in the role of Samantha “Sami” Gene Brady in the NBC soap opera ‘Days of Our Lives’. Sweeney was a huge fan of that show and it was like a dream come true for her to act in the show. In the year 2002 she appeared on the world famous show “Fear Factor” telecasted on “NBC”. She started hosting for the “Biggest Loser” in the year 207, which is her most recent work.

The Rolex watches in their hottest avatar have been labeled the “Day-Date”. Chocolaty looks, a smooth and shimmering body with a muscular carving, that’s what the New Perpetual Day-Date watches are. These Rolex watches have a die-hard romantic image basking in the radiance of youthful charm. The Rolex New Oyster Perpetual Day-Date watches are a symbol of prestige, luxury and exclusivity.

Set in precious metals and luscious tones, these watches look absolutely hot and sassy. Stones like diamonds and rubies add to the opulence of the Rolex New Oyster Perpetual Day-Date watches. The diamonds and rubies/emeralds are featured in the new collection of Oyster Perpetual Day-Date watches in which they play the hour-markers.

The coming together of chocolate hues with diamonds and rubies is indicative of an exotic life. The dial of the new Rolex Day-Date watches is a sheeted in dark chocolate hue. Further adding to the appeal of the watch are the finely cut diamonds that mark the hours. Baguette cut rubies or sapphires at 6 o’clock and 9 o’ clock lend uniqueness to the Rolex Day-Date watches.

There Rolex New Oyster Perpetual Day-Date watches are presented in three ravishing colors, including the Everose gold, white gold and yellow gold. It must have been really challenging to immerse fine muscular looks into a shade of pink in a manner that the bold image isn’t diluted. The Rolex Day-Date watches in Everose gold have come out unexpectedly well. The unique luster of the 18 ct Everose gold watches is the outcome of extreme care with which these have been created. The glistening smooth oyster bracelet of these watches is the result of sophisticated machining and polishing. The role of platinum in giving the right tone to these watches cannot be ignored. It wouldn’t have been possible achieve such a shine without a touch of platinum. The Rolex Day-Date watches in yellow gold and white gold have are as stunning as the Everose watches. Where the yellow gold watches look absolutely royal, the white gold watches bend towards understated fashion.

The pull of the Rolex Day-Date watches is much like that of the famous American actor “Jeff Branson”.  Born on March 10, 1977, in St. Louis, Branson was the one to originate the role of “Jonathan Lavery” on the ABC soap titled “All my Children”. Prior to “All My Children”, Branson’s work included, appearance as guest spot on “NBC’s Law & Order: Special Victims Unit.” In the year 2000, he played a small role in the film “Shaft”. Two years later he worked in the movie “Wolves of Wall Street.”

The actor was acclaimed for his work in the “All My Children”; and, in the year 2005, he received a Daytime Emmy Award nomination in the category of Outstanding Supporting Actor in a Drama Series for his work as Jonathan Lavery. It was in the year 2010 that he started working in “The Young and the Restless” in the role of “Ronan Malloy”. He left the show in the year 2011; however, 2012 may see him coming back.