The three-day long Rolex Kentucky Event resulted in a major announcement from the Purina Mills, LLC. During this auspicious occasion of the Three-Day Rolex Kentucky Event, Purina Mills, LLC announced its pledge to donate $125,000 in feed to American Horse Council’s Unwanted Horse Coalition (UHC). The donation will support ‘A Home for Every Horse’, a program dedicated to finding homes for horses in need of adoption or fostering. Rolex Kentucky Event has always been the witness to such inspiring events since the time of its inception. Purina LLC’s goal is to donate a half ton of Purina(R) Strategy(R) horse feeds to 400 rescue shelters.

Purina(R) Strategy(R) horse feeds are a high-performance feed that have provided more than one billion feedings to horses of all ages and lifestyles. A portion of every bag sold will help fuel the contribution, giving horse owners the opportunity to help. ‘A Home for Every Horse’ program was initiated by Equine Network.  It gives rescue shelters an effective, online method to place horses with loving families interested in adoption or fostering. This particular program also works under the ‘Unwanted Horse Coalition’, an organization that promotes responsible equine ownership and awareness of the options, services and assistance available to guarantee horses receive care and humane support throughout their lives.

The dilemma of the rescue horse is one familiar to horse lovers. The burden of care often falls on rescue shelters that take in these horses. That’s why some Purina(R) dealers are realizing opportunities to make a difference in their own communities. In order to celebrate the spirit of ‘A Home for Every Horse’, three Purina(R) dealers in northern California united to support an area rescue organization, Sonoma Action for Equine Rescue (SAFER). ‘Friendly Feed and Supply’, ‘Frizelle Enos Feeds’ and ‘Rainbow Agriculture’ each donated a half ton of Purina(R) horse feed to SAFER for rescue horses in Sonoma County and the surrounding area. Also, Purina matched the generous donations with an additional half ton of feed.

Rainbow Agriculture President Jim Mayfield said that Sonoma Action for Equine Rescue has done so much for members of the community. He also admitted that such partnerships allow them to create awareness and help solve some of the challenges that horses and horse owners face during tough economic times. Jim Mayfield also shed light on the fact that they have been a Purina(R) product dealer for close to thirty years and it means a lot to be associated with a brand that truly cares about the welfare of horses and horse owners.  SAFER President Kate Sullivan said that this donation translates directly into how many horses they can afford to take in and help find homes for in the community. SAFER has been working hard in this regard.